منابع مشابه
Brain Stimulation: Feeling the Buzz
A recent study demonstrates that artificially generated patterns of brain activity are surprisingly easy to sense. Brain areas that differ substantially in their functional specialization are remarkably similar in their ability to support this awareness.
متن کاملManaging Buzz
We model the incentives of individuals to engage in word of mouth (or buzz) about a product, and how a firm may strategically influence this process through its information release and advertising strategies. Individuals receive utility by improving how others perceive them. A firm restricts access to information, advertising may crowd out word of mouth and a credible commitment not to engage i...
متن کاملBuzz Management
We study how a firm uses structured information release, word of mouth marketing and advertising to maximize the diffusion of information about its product. Individuals are either a high or a low social type. During social interactions it is valuable for any individual to increase another person’s posterior that they are a high social type. We develop a model to study how a firm interacts with ...
متن کاملNeuroscience. The brain activity map.
Neuroscientists have made impressive advances in understanding the microscale function of single neurons and the macroscale activity of the human brain. One can probe molecular and biophysical aspects of individual neurons and also view the human brain in action with magnetic resonance imaging (MRI) or magnetoencephalography (MEG). However , the mechanisms of perception, cognition, and action r...
متن کاملBrain profiling and clinical-neuroscience.
The current psychiatric diagnostic system, the diagnostic statistic manual, has recently come under increasing criticism. The major reason for the shortcomings of the current psychiatric diagnosis is the lack of a scientific brain-related etiological knowledge about mental disorders. The advancement toward such knowledge is further hampered by the lack of a theoretical framework or "language" t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Nature
سال: 2011
ISSN: 0028-0836,1476-4687
DOI: 10.1038/472156a